Central Pitch Pop-Up Store

Central Pitch is Dallas’ premier global football epicenter in downtown Dallas, offering one-of-a-kind experiences for locals and visitors to the city. With different immersive activations like on-site product customization, retail, and photo moments, this hub is where global football culture collides with the bold spirit of the city during the 2026 World Cup. Central Pitch also evolves into a flexible venue, available for private events, brand takeovers, team parties, and corporate experiences. All powered by live, on-site merchandise customizations that create one-of-a-kind products in real time.