A transformation is coming to Downtown Dallas' Main Street! Opening Day: May 24 Better Block is excited to work with Downtown Dallas, Inc. (DDI), to Activate Main Street during a major fútbol event this summer. The goal for this temporary project is to not only showcase Dallas at its best, but to create a more... Read more »
The TUNNEL invites visitors to take control of a giant interactive light experience. Using a custom console, guests become the “pilot,” controlling speed, color, fade, and patterns to create a unique immersive environment. This large-scale installation offers memorable photo opportunities and an imaginative experience for visitors of all ages. This installation is supported in part... Read more »
Pegasus Plaza will be transformed into a welcoming Chill Zone during the FIFA World Cup. Visitors can escape the Texas heat with frozen treats, refreshing lemonade, and interactive games. The plaza will feature shaded seating, relaxed gathering spaces, and activities for families, friends, and soccer fans looking to unwind between matches. This lively yet laid-back... Read more »
Main Street Garden will be reimagined as Downtown’s Backyard — a vibrant community hub for visitors and locals. Guests can enjoy BBQ for purchase from 1920 Rodeo Cafe at Main Street Garden Café, interactive misting stations, The TUNNEL immersive art installation, a family-friendly playground, and shaded seating.
Central Pitch is Dallas’ premier global football epicenter in downtown Dallas, offering one-of-a-kind experiences for locals and visitors to the city. With different immersive activations like on-site product customization, retail, and photo moments, this hub is where global football culture collides with the bold spirit of the city during the 2026 World Cup. Central Pitch... Read more »
