Get To Know: Charming

on October 17, 2017 / by Downtown Dallas Inc. / in Blog Posts, Doing Business, Things To Do

Nestled in Bank of America Plaza, Charming is changing Dallas one arrangement at a time! Alicia Aguilar has merged her love for florals, planning, design, and paperie all into one!

Five years ago, Alicia decided to start Charming in order to get back to her creative side. She originally wanted to offer only floral design and wedding and event planning. However, Alicia caught the attention of the Bank America Plaza by bringing a beautiful flower arrangement to her mom’s office. An office manager loved Alicia’s arrangement so much that they asked her to come run a flower and gift shop in the bottom of the building.

In March of 2015, Alicia decided to take a leap of faith and leave her full-time job to open Charming Boutique. Alicia shared, “One of the scariest things about opening up this space was leaving your job security and insurance. However, we have this built in walking traffic every day! Having this customer base that we never would have reached in the first place has grown our business so much!”

When asked what she loved most about being in Downtown Dallas, Alicia responded, “I love the neighborhood feel that I get Downtown. It feels very homey, you see the same faces and you get to know people.” She continued, “For me, business is personal and I care about what’s going on in your life and they in turn care about what’s going on in mine and I feel very connected to Downtown Dallas in that way”

This past August, Alicia decided to relaunch Charming to merge both the boutique and her wedding and event planning services. Charming now has a new custom website, online store, and a growing team!

For a chance to win a gift card to Charming, click here: Charming Giveaway and make sure you follow us (@downtown_dallas) and Charming (@charmingfloralsfinds) on Instagram! For more information on Charming, visit

Charming is located at:

Bank of America Plaza

901 Main Street | Suite C126

Dallas, Texas 75202

tags: See More Posts