Downtown Dallas 360 Draft Plan

on December 17, 2010 / by Downtown Dallas Inc. / in Blog Posts, Clean and Safe, Doing Business, Parks and Public Space

Earlier this month, some 200 people attended the Downtown Dallas 360 Community Forum. For the last year, Downtown Dallas, Inc. and the City of Dallas have been working in partnership to create Downtown Dallas 360, an action-oriented development plan to guide the next phase of revitalization of our city center.

360 will guide future investment, development strategies and the activation of our streets in a tangible way for years to come.  It will bring together the vision of the public, private and community sectors under one common goal—to fuel the creation of a 21st century Downtown Dallas that creates a live, work, play and invest urban environment.

An important element of the Draft Plan is the implementation strategy, which will provide guidance on implementing key portions of the 360 Plan. This plan outlines recommendations, actions, estimated time frames, costs, and responsible parties in a series of action matrices. The action matrices organize and prioritize investment decisions and identify “Quick win priorities” that can be implemented in a short time-frame to spur additional investment and realize tangible progress. The action matrices are presented in two categories:
  1. Transformative Strategies: These form the backbone of the plan. They include: Expand Transit and Realize TOD Potential; Create Vibrant Streets and Public Spaces; Ensure Great Urban Design; Diversify and Grow Housing; and Reform the Approach to Parking.
  2. Focus Areas: These specific areas in Downtown hold strong catalytic development potential and have the opportunity to leverage existing and future infrastructure systems. They include Farmers Market; Lamar Corridor; Main Street District; South Arts District; and Reunion/Union Station. Based on discussions with Council members, City staff and other stakeholders regarding prioritizing the various actions, improvements and investments, the project team will refine the implementation strategy, action items and matrices and integrate them into the Final Plan for City staff and Council review and adoption in early 2011.

The components of the Plan provide short-term and long-term objectives.  The plan cannot be accomplished over night and the implementation strategy outlines our approach accordingly, setting priorities, actions, time frames and most importantly – lead accountability. After the first of the year we’ll be seeking Council approval, so please share any comments or questions at

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